The Nykaa Best in Beauty (NBIB) Awards return for their second edition, inviting beauty lovers across India to vote for their favorite brands and products. Following last year’s debut success—where over 1 lakh users participated—the 2025 edition promises to be even bigger, celebrating both homegrown and global names in beauty.
With voting open from March 24 to May 10, NBIB 2025 expands to 58 categories, reflecting the dynamic growth of the beauty industry. New additions include “Viral Products,” “Viral New Korean Beauty,” and the “Impact Award,” which highlights environmentally responsible innovations.
Votes from Nykaa’s vast consumer base will be complemented by evaluations from a prestigious jury of experts and influencers, including Maheep Kapoor, Daniel Bauer, Aashna Hegde, and others. Their diverse expertise ensures the winners truly represent excellence and innovation in the beauty world.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, emphasized the brand’s continued mission to spotlight consumer-driven choices and cutting-edge trends shaping the beauty industry.
Winners will be announced in June 2025, following expert deliberation. Lucky participants also stand a chance to win a bumper prize.
To vote and learn more, visit: Nykaa Best in Beauty 2025
