Nykaa, the multi-brand beauty retailer, has inaugurated its inaugural ‘On Trend’ store in Aurangabad, Maharashtra, amplifying its offline footprint. The store introduces a curated selection of both Indian and international beauty brands to the city, featuring favorites such as Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, Dot & Key, Laneige, E.l.f. cosmetics, Minimalist, and more.
Announcing the opening on its official Linkedin page, Nykaa expressed excitement about extending its “beauty magic” to Aurangabad. The On Trend stores, distinguished by their white facade and signature hot pink logo, cater to trending brands popular among Gen Z and millennial shoppers. In contrast, Nykaa Luxe stores emphasize premium beauty and personal care brands.
Acknowledging the support from customers, Nykaa invited Aurangabad residents to explore a world of beauty at its new On Trend store in the Khatod Complex, Nirala Bazar. The store promises an extensive range of brands and expert advice to meet diverse beauty needs.
With over 180 beauty stores nationwide, Nykaa continues to strengthen its position in the beauty retail landscape. The brand, under the leadership of entrepreneur Falguni Nayar and FSN E-Commerce Ventures, aims to offer a diverse and accessible beauty experience to customers across India.
