Oribe Makes Its India Debut with Nykaa
Nykaa has expanded its premium beauty portfolio with the exclusive launch of Oribe in India.
Oribe is a globally recognised luxury haircare brand. Legendary hairstylist Oribe Canales founded the brand with beauty industry veteran Daniel Kaner.
The brand is known for high-performance formulas, signature fragrance and design-led beauty. Now, Oribe makes its India debut exclusively with Nykaa.
For its Indian launch, Oribe brings five products from its best-selling Gold Lust collection. Consumers can shop the collection through Nykaa’s online and offline channels.
Luxury Haircare Gains Momentum in India
Indian consumers are increasingly investing in premium haircare products. As a result, luxury haircare has become an important segment within the beauty market.
The launch also reflects this shift in consumer preferences. At the same time, it strengthens Nykaa’s premium beauty portfolio.
Through its exclusive partnership with Oribe, Nykaa aims to offer more differentiated beauty experiences. The company continues to expand its selection of globally recognised luxury brands in India.
Oribe Combines Performance with Luxury
Oribe focuses on the connection between high performance and luxury. Therefore, the brand pays close attention to both formulation and presentation.
Its products feature advanced formulations and skincare-inspired ingredients. They also carry the brand’s signature Côte d’Azur fragrance.
In addition, Oribe uses carefully designed packaging across its range. The products cater to different hair types and textures.
The brand also draws on the expertise and standards of legendary hairstylist Oribe Canales.
“We’re excited to share the Oribe story and expand our footprint by launching with Nykaa in India,” said Eddie Wan, Vice President, Commercial Growth Salon Asia for Oribe Hair Care. “We look forward to enhancing the consumer experience across all touchpoints by providing a new destination for consumers to discover Oribe.”
Discover the Oribe Gold Lust Collection
Gold Lust Repair & Restore Shampoo
This restorative shampoo gently cleanses the hair. It also helps repair and strengthen damaged hair.
As a result, hair feels softer and looks healthier and revitalised.
Gold Lust Repair & Restore Conditioner
This rich conditioner helps restore moisture, smoothness and manageability. It also supports the hair’s natural strength and resilience.
Gold Lust Transformative Masque
This intensive treatment provides deep hydration for dry and damaged hair. It helps improve softness, shine and overall hair health.
Gold Lust Nourishing Hair Oil
This lightweight finishing oil provides deep nourishment without weighing the hair down. It also smooths frizz, boosts shine and helps protect against damage.
Gold Lust Dry Heat Protection Spray
This styling spray provides heat protection up to 450°F. It also helps repair damaged strands and adds instant softness.
The formula helps create a smooth, frizz-free satin finish.
Oribe Now Available Across India
Oribe is now available exclusively through Nykaa.com, the Nykaa App and select Nykaa stores across India.
With this launch, Nykaa adds another global luxury beauty name to its growing portfolio. Meanwhile, Indian consumers can now access Oribe’s Gold Lust collection through Nykaa’s retail network.
