Nuyarn® Technologies, an innovator in performance yarn and fabric, has announced the appointment of Monica Ebert (formerly Woolmark) as Vice President of Sales, North America. She will lead the company’s strategic product partnerships and business development across the region. This appointment marks Nuyarn’s continued expansion into the premium apparel, footwear, and accessories sectors.
A seasoned professional in the textile and outdoor industries, Monica brings over a decade of global experience in sales and partnership strategy. She is widely recognized for her expertise in specialized wool technologies, having held key business development and leadership roles at The Woolmark Company and Core Merino (BKB). Her strong background spans performance fiber innovation, sustainability, and international brand collaboration within the apparel market.
In her new role, Monica will support Nuyarn’s collaboration with leading performance brands such as Ibex, Black Diamond, KUIU, Artilect, HOKA, and Allbirds, along with select military special forces worldwide. These brands rely on Nuyarn to deliver materials that combine natural fibers, superior durability, performance, and sustainability.
“Nuyarn changes the rules of what wool can do — it’s faster drying, stronger, softer, and built for movement,” said Ebert. “As a runner, I feel that difference with every mile. I’m excited to help bring Nuyarn’s story to athletes and adventurers who demand more from their gear. Joining Nuyarn isn’t just a new chapter for me — it’s an opportunity to help change how the world experiences wool.”
Monica is available for interviews and will be present at upcoming tradeshows for those interested in learning more about Nuyarn’s expanding global impact.
