The first completely personalized jewelry brand in India, Nishani, is poised to transform the way contemporary women view jewelry. Nishani, which was co-founded by the creative mother-daughter team of Suhani Garg and Debi Nishimura, enables women to create and customize jewelry that changes with their own style, giving them a new way to represent who they are.
According to Grand View Research, the Indian jewelry industry is poised for disruption as it is expected to rise at a compound annual growth rate (CAGR) of 5.7% from USD 85.52 billion in 2023 to USD 124.70 billion by 2030. With its distinctive product—modular, customisable jewelry that combines classic craftsmanship with cutting-edge innovation—Nishani stands out among this expansion.
Suhani Garg, co-founder of Nishani, states, “At Nishani, we think jewelry is more than just an accessory; it’s a powerful medium of self-expression.” “We want to empower women to design pieces that reflect their individuality and fit each stage of their lives.”
Crafting a Personal Experience: Jewelry That Evolves With You
The foundation of Nishani’s product line consists of modular designs that let clients mix and combine to create unique pieces. Every item is made to be adaptable and powerful, whether it’s necklaces that go from casual to bold evening wear or earrings that fit into a variety of settings with ease.
“Customization is an experience at Nishani, not just a feature,” Suhani explains. “We encourage our clients to collaborate with us in creating jewelry that reflects their personal taste and honors their uniqueness. Every artwork becomes a personal narrative that changes with them thanks to this method.
Nishani stands out for emphasizing sustainability and versatility. Nishani demonstrates a dedication to sustainability in the luxury jewelry industry by promoting long-term value and minimizing waste via the promotion of smart selections that fit a variety of styles and situations.
A Legacy of Craftsmanship and Innovation
Debi Nishimura, co-founder of Nishani, has over 30 years of expertise in the jewelry industry and makes sure that each item represents the highest standards of durability and craftsmanship. By fusing classic methods with contemporary aesthetics, Debi contributes experience in design, production, and quality assurance.
“Our commitment to excellence guarantees that Nishani’s jewelry is not only stylish but also durable,” explains Debi Nishimura. “Every piece is painstakingly made to satisfy the needs of contemporary lives while preserving the durability and elegance that jewelry should represent.”
Debi’s vast knowledge of the Indian and American jewelry sectors has influenced her ability to update customs and give Nishani’s creations a modern twist. The end product is jewelry that appeals to women of all ages by striking a balance between traditional elegance and creative flexibility.
Designed for the Modern Indian Woman
Global jewelry trends serve as inspiration for Nishani’s designs, which are customized to meet the demands of contemporary Indian women. The jewelry, which is as flexible and multipurpose as the ladies who wear it, is designed for women who have active, complex lives. Customers may now have both style and functionality with Nishani, eliminating the need to choose between the two.
The Growing Demand for Personalized Jewellery
One of the luxury market areas with the quickest rate of growth is personalized jewelry, as more buyers look for items that express their individuality. According to a recent McKinsey & Company survey, 76% of customers choose firms that provide customized experiences, demonstrating the importance of customization in fostering customer loyalty. By providing jewelry that can be fully customized, Nishani meets this need and establishes itself as a leader in the Indian jewelry industry.
Jewellery as an Experience, Not Just an Accessory
Suhani Garg continues, “At Nishani, we think jewelry should be experienced, not just worn.” Every item we make is intended to convey a tale, one that is as distinct as the wearer. Our jewelry is designed to change with our clients, to fit their evolving tastes and goals.
Additionally, the brand highlights the emotional bond that jewelry has with its user. Nishani provides a life-changing experience that transcends beauty, whether it’s for commemorating achievements, expressing creativity, or just making a fashion statement.
