Nike, the sportswear giant, is launching a new book in cooperation with Phaidon Press that demonstrates the power of women’s sportswear and its role in promoting women’s sports over the past 50 years.
The book “Look Good, Feel Good, Play Good: Nike Apparel” is described as the first to chart a visual history of women’s sportswear, examining the relationship between women and the garments they wear through five design archetypes from sporting history: warm-ups, jerseys, leggings, sport bras, and shorts.
The book has 350 pages and over 575 photographs, and each chapter includes interviews with Nike athletes like Sha’Carri Richardson, Shelly-Ann Fraser-Pryce, Sue Bird, Megan Rapinoe, and Naomi Osaka.
These private chats include anecdotes about their sportswear, personal goods, and style approaches, as well as freshly commissioned writings that examine Nike’s position in the history of athletic apparel for women.
Amy Montagne, vice president and general manager of Nike Women, said in a statement, “Whether you’ve followed their journeys or are exploring the trends that have defined women’s sports, ‘Look Good, Feel Good, Play Good’ showcases the work Nike designers have done over the past 50 years to revolutionize and move women’s sports forward.”
‘Look Good, Feel Good, Play Good’ will be available in December for 69.95 pounds / $89.95 USD.
