Nike has established itself as the most valuable fashion brand globally, outperforming all competitors in terms of market value. With a nearly perfect brand score of 9.87 and a market value of £30.5 billion, according to research by ThreadSpy, this sportswear giant boasts an impressive online presence, with over 305 million Instagram followers, 4.8 million TikTok followers, and an average of 367 million searches in the past year.
In second place, Inditex’s Zara follows, though with a considerable gap in brand value at £11.5 billion, despite having more searches (386.5 million). Zara’s TikTok and Instagram followers, approximately 61 million and 9.1 million respectively, also fall short of Nike’s numbers. Nevertheless, the high volume of searches contributes to Zara’s robust brand score of 9.75, highlighting its global strength.
Entering the luxury segment at third place, LVMH’s Louis Vuitton secures the bronze medal. Despite its lower ranking, Louis Vuitton’s brand value is impressive at £26.7 billion, with 118 million searches conducted on it. It boasts 11 million TikTok followers and nearly 54 million Instagram followers, resulting in a brand score of 9.67.
The list continues with other renowned brands, including Burberry, Dior, ASOS, Gucci, and H&M, which occupy positions five through nine. Notably, Prada and Adidas are also part of this diverse selection, with Prada in tenth place, sporting a brand value of £7.3 billion and a brand score of 7.92, and Adidas in fourth place, with a brand value of £13.4 billion and a brand score of 9.44.
This ranking offers a unique mix of fashion brands, with Prada and Adidas adding a twist, along with the inclusion of Burberry and ASOS, making for a dynamic and competitive landscape in the fashion industry.
