The National Institute of Fashion Technology (NIFT), Mumbai, hosted Adobe NEXT// Campus Day on 19 August 2026, bringing together 389 students and Adobe experts for an immersive learning experience focused on Generative AI, visual storytelling, motion design, and emerging creative technologies led by Adobe experts and prominent creative industry professionals.
Established in 1986 and accorded statutory status in 2006 through an Act of Parliament, NIFT has played a significant role in developing professional leadership for the textile, apparel, fashion, retail and allied industries, while also contributing as a knowledge partner to Central and State Governments.
The Welcome Address was delivered by Prof. Dr. Ajit Kumar Khare, Director, NIFT Mumbai, who set the context for the event and encouraged students to embrace emerging technologies while keeping creativity, critical thinking, and design intent at the core of their practice.
Ms. Niharika Bhayana Khatrii, Digital Education and Programs Leader, Adobe India, introduced students to Adobe’s evolving creative ecosystem and explored the growing role of AI in contemporary creative workflows. She emphasized that while AI is transforming the way we create, imagination remains the most powerful creative tool. Through Adobe NEXT, students are encouraged to bring their unique ideas and perspectives to life by combining creativity, technology, and AI to shape what’s next.
The Masterclass was conducted by Mr. Jishnu Chatterjee, Creative Director, Motion Designer and Visual Storyteller, and founder of Stray Motion, Mumbai, whose work has contributed to iconic title sequences for films and OTT shows such as Scam 1992, The Night Manager, The Railway Men, and The Royals, among others. He underlined the importance of individual creativity, persistence and innovation while using technology as an enabler and empowerment tool. He also demonstrated how he explored the full potential of Adobe Firefly and Firefly Boards in motion design and AI-assisted visual storytelling in his creative pursuits.
Mr. Chetan Shah, Head of Strategic Development, Video and Generative AI, APAC, Adobe, conducted the workshop titled “From AI Fear to Fluency: Navigating GenAI as Creative Professionals.” The workshop introduced participants to the possibilities of Generative AI in communication, visual storytelling, and motion creation, while demonstrating the use of video and editorial tools to develop high-impact visuals and compelling digital narratives.
Each student enrolled in the workshop was provided with Adobe 7,000 credits, followed by a practical task titled “Muse to Runway,” enabling participants to explore how AI can support different stages of visualization. NIFT Mumbai students exhibited their brilliant creativity during the task demonstrating the innovative applications of AI in creative practice. The creative artworks were presented in the Showcase section of the event. The Closing Remarks for the event were delivered by Dr. Lipi Choudhury, Campus Academic Coordinator, NIFT Mumbai.
The event also featured an interactive Experience Zone where the students explored the role of effective prompt writing in shaping creative outcomes. Through the “Adobe Face Off Challenge,” participants used structured prompt formulas and reference imagery to establish a cohesive visual direction and transform their ideas into vibrant final compositions.
The Adobe NEXT// Campus Day marks a meaningful step in industry academia collaboration in a technology driven landscape, providing students with first-hand exposure to emerging creative technologies and contemporary industry practices, while strengthening their readiness for the rapidly evolving fashion and creative industries.
