NIC Ice Cream’s #NayeZamaneKaNayaJashn Campaign Brings Fresh Energy to Holi Celebrations

Published: March 6, 2023
Author: Fashion Value Chain

Hyderabad : NIC Honestly Crafted Ice creams is gearing up for a grand Holi celebration with its latest campaign, #NayeZamaneKaNayaJashn with NIC Ice Cream. The brand has launched a video on YouTube ( that has already garnered an impressive 807,000 views within 2 days and is expected to cross a million views soon. The video highlights the importance of celebrating Holi with a new zeal and features the brand’s latest Thandai Flavor Ice Cream, which is perfect for the occasion. With this campaign, the brand is aiming to bring people together to celebrate Holi in a new and exciting way with their delectable range of ice creams.

NIC has more than 50 flavors to choose from, and may spoil you for choices. The brand’s Thandai flavor, in particular, is expected to be a big hit, given its association with the festival and the brand’s reputation for quality and taste. Holi is a festival of colors and new beginnings, and with #NayeZamaneKaNayaJashn with NIC Ice Cream, the brand is all set to add more sweetness to the occasion.

“We are thrilled to launch our new campaign, #NayeZamaneKaNayaJashn with NIC Ice Cream, this Holi season. Our aim is to bring people together to celebrate the festival of colors in a new and exciting way. We all have cherished drinking thandai every holi, but the fact of eating thandai as an ice cream is unique and this is what sets us apart. We have tried to bring the authentic taste of thandai crafted with honest ingredients to bring NIC Thandai ice cream. We hope to capture the essence of the festival and offer our customers a unique and delicious experience.  We hope that this campaign will be a big hit and help us connect with our customers in a meaningful way,” said Sanjiv Shah, Director, NIC Honestly Crafted Icecreams.

NIC Honestly Crafted Icecreams’ latest campaign is all about celebrating Holi with a new and refreshing outlook. And it is true that we have always indulged in drinking thandai, but eating thandai is something new, unique and refreshing. The Thandai flavor is just the beginning of the brand’s range of delicious ice creams that are perfect for the occasion. With this campaign, the brand hopes to bring people together to celebrate Holi in a fun and exciting way by encouraging consumers to eat thandai and make the festival a memorable experience for all. With the popularity of the video already soaring, it’s safe to say that #NayeZamaneKaNayaJashn  with NIC Ice Cream is going to be the talk of the town this Holi season.

View the #NayeZamaneKaNayaJashn Campaign video here ( and mark the new era of Holi celebrations with NIC’s Thandai flavour Ice cream.

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