The NH7 Weekender, India’s happiest music festival, made its debut in Noida on March 29 at The Great India Place Lawn, co-presented by House of McDowell’s Soda. The festival brought together music, friendship, and unforgettable moments, with standout performances from artists like Seedhe Maut, Chaar Diwari, Yung Sammy, and Dr. Psych. The House of McDowell’s Soda stage became the heart of the event, where attendees celebrated with friends and enjoyed thrilling performances.
A highlight of the festival was the launch of McDowell’s X Range, a premium collection of vodka, gin, rum, and citron rum, designed for a bold and adventurous generation. With innovative flavors inspired by Indian classics like filter kaapi, ginger cinnamon, and star anise, the X Series elevated the cocktail experience for festival-goers.
Varun Koorichh, Vice President, Marketing at Diageo India, shared his excitement, stating that NH7 Weekender is a celebration of friendships and lasting memories. This partnership with House of McDowell’s Soda reflects a desire to create authentic, immersive experiences, especially for Gen Z consumers, as the festival travels to Jaipur, Noida, and Indore.
With its fusion of music, culture, and camaraderie, House of McDowell’s Soda made NH7 Weekender an unforgettable event.
