NewMe, a youth-focused apparel company, has introduced 90-minute e-commerce delivery in selected Delhi national capital region pin codes via its mobile purchasing app. The Karnataka-based brand intends to expand the service to additional Tier 1 cities within the next two weeks.
“Our 90-minute delivery service isn’t just a milestone; it’s a testament to NewMe’s relentless focus on customer experience,” said Sumit Jasoria, the company’s founder and CEO, in a LinkedIn post. “Two years ago, the thought of delivering fashion so quickly seemed unattainable, but our devotion to listening to our customers has led us here. This idea represents a new era in how fast fashion companies may communicate with their customers.”
Customers can browse over 6,000 designs that are available for 90-minute delivery. The service’s first launch areas included Gurgaon Sectors 37 and 40, DLF Cyber Hub, Dwarka, Palam Vihar, and Najafgarh.
After starting quick deliveries, NewMe reported receiving over 100 orders in less than 30 minutes, with many deliveries taking less than 25 minutes. NewMe will then offer the service in Mumbai, Bangalore, and Hyderabad.
Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary founded NewMe in 2022 to reach over 500 million Gen Z consumers in India and Southeast Asia. The brand releases new, trend-driven products on a weekly basis, claiming that it wants to make fashion accessible and inexpensive for young people.
