Fashion Updates | Retail | Sustainability

New Plant-Powered ‘Kew’ Trainers by Cocorose London: Sustainable and Stylish Footwear Choice

Published: January 16, 2024
Author: Fashion Value Chain

Cocorose London has recently introduced a groundbreaking range of trainers named ‘Kew.’ These low-top shoes, paying homage to the Royal Botanic Gardens Kew, are made using organic cactus leather and feature durable soles crafted from recycled cork material sourced from discarded wine corks. With five color options available, these trainers are not only environmentally friendly but also maintain a high standard of comfort.

Janan Leo, the founder of Cocorose London, highlighted the significance of this launch for their brand and the fashion industry as a whole. She emphasized that the ‘Kew’ range offers women a genuinely sustainable choice that aligns with modern lifestyles and values. The use of cactus leather was a conscious decision due to cacti’s ability to act as natural carbon sinks, absorbing significant amounts of carbon while requiring minimal water resources.

This launch represents Cocorose London’s commitment to sustainability, complementing their existing initiatives such as shoe recycling and tree planting programs. The brand advocates for slow fashion and small-batch production, aiming to appeal to environmentally conscious women and those seeking a timeless aesthetic without compromising style or principles.

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