New Balance, the global athletic brand renowned for craftsmanship and running innovation, has launched its second store in Kochi at Forum Mall, complementing its existing outlet at Lulu Mall. This marks a significant milestone in the brand’s ongoing expansion across India.
The Forum Mall store is designed to be more than a retail space, offering an immersive brand experience that highlights New Balance’s craftsmanship, performance gear, and signature designs. To celebrate the launch, the brand hosted an exclusive in-store showcase attended by influencers and HNIs, providing first-hand exposure to its latest collection.
Further extending the celebration, New Balance organized its first-ever 5K community run in Kochi, starting and concluding at Lulu Mall. The event brought together over 100 runners, ranging from beginners to seasoned athletes, fostering a strong sense of community around the brand’s mission to empower people through sport.
Together, the new retail experience at Forum Mall and the citywide 5K run reflect New Balance’s holistic brand approach—delivering premium shopping experiences while nurturing inclusive fitness communities.
Radeshwer Davar, Country Manager, New Balance India, commented:
“We are proud to bring New Balance to Forum Mall in Kochi; a city that beautifully blends culture, tradition, and a growing passion for fitness. The event and the run allowed us to present the essence of New Balance’s design DNA, and our vision of building inclusive fitness communities. Over the past year, we’ve more than doubled our retail presence in the country, and the Kochi expansion is a testament to that growth. It’s not just about retail spaces — it’s about creating experience centres that unite innovation, performance, and style under one roof.”
