New Balance has introduced its first football cleats, the Prodigy and the Fortress, at the 2024 NFL draft in Detroit. These cleats are the result of extensive athlete insight and testing at the New Balance Sports Research Lab. They are now available in limited edition colors for $184.99 on their website, with more colors set to launch on July 1. New Balance is known for its high-performance products for top athletes.
The Prodigy cleat is specifically designed for skill position players to help them make quick cuts, accelerate, and react instantly to game-changing situations on the field. The dual-injected plate and T-shaped stud tips provide the necessary traction and support for multi-directional movements. The FuelCell insert offers cushioning and long-lasting performance, thanks to years of prototyping and player feedback. Marvin Harrison, Jr., the number four overall pick in the 2024 NFL draft, will be wearing the Prodigy cleat, marking the brand’s official entry into the league. Standard and wide width sizes will be available for purchase.
The Fortress is a versatile cleat designed for intense battles in the game. It offers midfoot containment and lateral stability with a multi-layer upper construction and dual-injection nylon and TPU plate. The cleat features triangular-shaped lugs for digging in and uses the FuelCell insert for comfort and energy return. It is ideal for athletes looking to accelerate quickly, make powerful moves, or pick up a blitz. The cleat is available in standard, wide, and extra-wide widths and will be endorsed by Chase Young and Will Anderson Jr.
New Balance approached the process of building new products with a focus on understanding athletes’ needs and desires to help them perform at their best. After three years of prototyping, testing, and learning, they were able to create a blend of performance and comfort for athletes. Senior Product Manager Matt Nuzzo emphasized the importance of delivering a uniquely New Balance experience that prioritizes speed and comfort. By infusing player insights into prototype testing and focusing on fit, support, and stiffness, New Balance was able to create cleats that were tested rigorously to ensure the most comfortable fit for football athletes of all levels. The cleats underwent mechanical and human performance testing at the New Balance Sports Research Lab to optimize performance on the field.
As the game has evolved, athletes need to move faster on the field. New Balance is focused on creating footwear that evolves along with athletes, ensuring high performance while also being comfortable. They aim to show that high-performing products can also be comfortable, allowing athletes to focus on their game. Comfortable athletes can better use their preparation and football IQ to make game-changing plays with disruptive speed.
