Har Taiyaari Se Badkar Hai Ziddari – Neeraj Chopra
India, July 1 2024: Under Armour’s campaign is inspired by Neeraj Chopra’s grit, resilience, determination and stubbornness. The ‘ZIDD FOR MORE’ campaign delves deep into the Olympic and World Champion’s ziddi mindset to never give up on his goal of bringing greater glory to the nation.
The content for this awe-inspiring campaign was created by shooting hours and hours of Chopra’s intense training sessions over several days. The film opens with the line ‘Har Taiyaari Se Badkar Hai Ziddari’, a personal belief that Chopra lives by and demonstrates – battling exhaustion, injuries, and loneliness in foreign lands while relentlessly going about his gruelling regimen.
Link to Campaign Film: https://rb.gy/8vuhlu
“We are proud of our long partnership with Neeraj, one of India’s greatest athletes and an icon of today’s generation, who embodies the brand’s core values: grit, resilience, and determination. Through this campaign we endeavour to inspire all athletes and strengthen Under Armour’s position as India’s most loved athletic performance brand,” said Tushar Goculdas, Managing Director, Underdog Athletics, Exclusive India Distributor and Licensee for Under Armour.
“It’s great to have Under Armour supporting me, not just with the high-performance gear that enhances my performance during my training and competition, but also in sharing my journey to inspire the next generation of Indian athletes. This campaign resonates deeply with me because it carries a message I firmly believe in: stay focused, work hard, and pursue your dreams relentlessly,” said Neeraj Chopra, .
Neeraj is the first Asian to win Olympic Gold and a World Championship title in the Men’s Javelin Throw event, and one of only two Indians to win an individual Olympic gold. The 26-year-old is one of the most consistent athletes in the world, achieving a podium finish in his last 26 competitive event since 2018.
Under Armour’s ZIDD FOR MORE campaign not only celebrates Chopra’s journey but also encourages the entire nation to participate by sharing their own stories of perseverance using the hashtag #ZIDDFORMORE. This collective narrative of determination aims to create a community of inspiration, motivating individuals to push beyond their limits and achieve their personal best.
About Underdog Athletics:
In 2019, Tushar Goculdas setup the Under Armour business and launched the brand in India. He founded Underdog Athletics in 2021, taking over as Under Armour’s exclusive distributor and licensee to continue building the brand and capturing India’s immense potential.
