Neeman’s Appoints Deepu Virmani as Chief Product Officer
Neeman’s, India’s comfort-first and sustainability-driven footwear brand, has appointed Deepu Virmani as Chief Product Officer.
In his new role, Virmani will lead the company’s end-to-end product strategy. His responsibilities will cover design, sourcing and product development.
Deepu Virmani Brings 25 Years of Experience
Virmani brings more than 25 years of experience across the footwear and retail ecosystem.
He joins Neeman’s from Reliance Retail’s Trends Footwear, where he served as Vice President – Sourcing & Product Development.
Earlier, he held senior positions at Bata India, Bharti Retail, Reliance Footprint and Mirza International. These roles have given him experience across different parts of the footwear value chain.
Strengthening Neeman’s Product Strategy
Commenting on the appointment, Taran Chhabra, Co-founder & CEO, Neeman’s, said:
“As Neeman’s grows, products will play an increasingly central role in how we build the business. We have built a strong understanding of what our customers want, and the opportunity now is to take that understanding deeper into our product strategy. Deepu brings a depth of category experience that is particularly relevant to where we are today. We believe his experience will help us sharpen our product thinking, build greater depth across the portfolio and strengthen the capabilities needed to support our ambitions as we expand across categories and markets.”
The appointment comes as Neeman’s works towards its ₹1,000 crore revenue ambition over the next three years.
The company reported revenue of ₹185 crore in the previous financial year. It is now targeting ₹350 crore in the current financial year.
Neeman’s sees deeper product capabilities as an important part of this growth strategy. The company plans to strengthen its portfolio while expanding across categories and markets.
Focus on Product and Category Growth
Speaking about his appointment, Deepu Virmani, Chief Product Officer, Neeman’s, said:
“Neeman’s has built a distinctive proposition around comfort, responsible materials and products designed for everyday life, and I see significant opportunity to build on that foundation. At this stage of the brand’s journey, there is scope to bring together a sharper understanding of the consumer with stronger product and category capabilities and translate that into a more compelling portfolio. I look forward to collaborating with the team and our partners to strengthen the product engine, build greater depth across categories and create products that are relevant to how consumers live, move and choose footwear today.”
With Virmani joining its leadership team, Neeman’s plans to continue expanding across categories and markets.
The company will build on its focus on comfort, thoughtful innovation and everyday relevance as it develops its product portfolio.
