Footwear and lifestyle brand Neeman’s has appointed Anjali Sachdeva as Director of Buying & Merchandising. She brings more than 15 years of experience in buying, merchandising, category management, and retail strategy. Her appointment will support the company’s expansion across multiple channels.
Anjali Sachdeva Brings Retail and Merchandising Experience
Sachdeva joins Neeman’s from adidas India, where she served as Senior Manager, Buying & Merchandising. She managed buying and merchandising across the brand’s retail, franchise, and e-commerce operations.
Previously, she held leadership roles at Bata India and Koutons Retail India. These roles strengthened her expertise in sourcing, inventory management, category development, and go-to-market execution.
New Role to Focus on Merchandise Planning and Growth
At Neeman’s, Sachdeva will oversee buying and merchandising across retail, online, and B2B businesses. Her responsibilities include merchandise planning, assortment strategy, sourcing, and inventory optimisation.
Additionally, she will focus on improving collaboration across the supply chain. These efforts will support product planning and the company’s multi-channel growth strategy.
Commenting on the appointment, Taranjeet Singh Chhabra, Founder & CEO of Neeman’s, said:
“As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management, and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience, and long-term growth.”
Anjali Sachdeva Shares Her Views on Joining Neeman’s
Sachdeva said:
“I am excited to join Neeman’s at such an important stage of its growth journey. My early days at Neeman’s have been both energizing and inspiring. The openness of the culture and the willingness of teams to collaborate across functions create an environment where ideas can quickly translate into impact. The opportunity to shape merchandise strategy across Retail, Online & B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter, and I look forward to contributing to the brand’s continued growth at this pivotal stage.”
With this appointment, Neeman’s aims to strengthen its buying and merchandising capabilities. Sachdeva’s experience across leading footwear and retail brands will support the company’s merchandise strategy across its business channels.
