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Necrobrands: The Future of AI-Driven Businesses

Published: August 9, 2023
Author: Fashion Value Chain

By FVC TEAM

Summary:

Necrobrands are a new concept that describes a future where AI-driven businesses persist long after their human creators have vanished. These businesses continue to exist and grow because their processes are run by artificial intelligence (AI). While they can signify quality and inspire confidence, they may also pose a significant threat to building a sustainable and equitable economy.

Necrobrands is a concept coined by Trevor Twells to describe a future where AI-driven businesses persist long after their human creators have vanished. These businesses continue to exist and grow because their processes are run by artificial intelligence (AI). In the cutthroat world of capitalism, a company’s ability to grow and adapt to changing market needs is often a measure of success. However, Necrobrands pose a significant threat to building a sustainable and equitable economy. They may attract the wrong customer base and undermine efforts to promote responsible consumption.

The term Necrobrands is a combination of “necro” meaning of death and “brands”. These brands never die and are immortal, which can be seen as a positive or negative aspect depending on how they are used. For example, fast fashion will soon be taken over by AI, giving rise to Necrobrands. These brands can signify quality and inspire confidence, which can influence consumer behaviour. Brands influence consumer behavior by finding ways to fit in with consumers’ self-image. Adverts show levels of happiness and types of lifestyles that consumers want to have, and those act as symbols of what the brand represents.

As consumers increasingly prioritize the environmental and social impact of the products they buy, Necrobrands pose a significant threat to building a sustainable and equitable economy. They may attract the wrong customer base, as seen in the NothingForever example, and undermine efforts to promote responsible consumption. Smaller, independent businesses can also get lost in the shuffle of Necrobrands.

Necrobrands can have a significant impact on the economy and society. On the one hand, they can signify quality and inspire confidence, which can influence consumer behaviour. On the other hand, they may attract the wrong customer base, as seen in the Nothing Forever example, and undermine efforts to promote responsible consumption. Smaller, independent businesses can also get lost in the shuffle of Necrobrands. Additionally, these AI-driven entities, without human oversight, become relentless in their pursuit of goals, disregarding the consequences they impose upon the environment, society, and the very customers they once served. As the conscientious consumer’s demand for products that align with environmental and social values intensifies, the rise of Necrobrands poses a profound threat to constructing a sustainable and equitable economy.

Necrobrands can have a significant impact on consumer behavior and purchasing decisions. On the one hand, they can signify quality and inspire confidence, which can influence consumer behavior. On the other hand, they may attract the wrong customer base, as seen in the Nothing Forever example, and undermine efforts to promote responsible consumption. Smaller, independent businesses can also get lost in the shuffle of Necrobrands. Additionally, AI-driven entities, without human oversight, become relentless in their pursuit of goals, disregarding the consequences they impose upon the environment, society, and the very customers they once served. As the conscientious consumer’s demand for products that align with environmental and social values intensifies, the rise of Necrobrands poses a profound threat to constructing a sustainable and equitable economy.

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