Fashion Updates | Sustainability

Nani House: Mulmul’s Stunning New Collection Launched in a Nostalgic and Sustainable Style

Published: April 27, 2023
Author: Fashion Value Chain

Mulmul, the contemporary Indian fashion brand known for its commitment to sustainable and ethical fashion, recently launched its new collection called “Nani House.” The collection draws inspiration from traditional Indian textiles and craft techniques, reinterpreting them in modern and innovative ways. To mark the launch of this new collection, Mulmul collaborated with Altair Decor, a bespoke event design company, to create a nostalgic experience that paid tribute to the traditional craft techniques and textiles used in the Nani House project.

The launch event was held in a traditional haveli which was transformed into a modern and sustainable space using innovative design decor. The space was decorated with handcrafted textiles and traditional craft techniques such as block printing and embroidery. The event featured fashion influencers wearing garments from the Nani House collection, showcasing the brand’s commitment to sustainable and ethical fashion.

The collaboration between Mulmul and Altair Decor for the launch of the Nani House collection was a natural fit, as both companies share a commitment to sustainability and innovative design. Altair Decor brought its expertise in bespoke event design to the project, while Mulmul brought its contemporary design aesthetic and knowledge of traditional craft techniques.

The result of the collaboration was a stunning and nostalgic experience that paid tribute to the traditional craft techniques and textiles used in the Nani House project. The event showcased the beauty and richness of Indian culture while also promoting sustainability and ethical fashion.

The Nani House collection itself is a beautiful and sustainable addition to the Mulmul lineup, featuring garments made using eco-friendly materials and traditional craft techniques. 

The garments in the Nani House collection are designed to be both functional and beautiful, with flowing dresses, tailored jackets, and blouses that can be dressed up or down. The collection incorporates eco-friendly materials such as organic cotton and linen and features unique detailing such as hand-embroidered motifs and tassels.

Overall, the launch of the Nani House collection by Mulmul was a stunning tribute to traditional craft techniques and textiles. The collaboration with Altair Decor added a nostalgic and sustainable touch to the launch event, which showcased the beauty and richness of Indian culture while also promoting sustainability and ethical fashion. The Nani House collection is a must-have for anyone who values sustainability and ethical fashion and is sure to become a favorite among fashion enthusiasts around the world.

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