Digital retailer Nadine Merabi, after a successful temporary store opening in the UK last year, has swiftly ventured into another physical market. Following a festive season store on London’s South Molton Street, the high-end fashion brand has launched a pop-up location in New York’s SoHo district, strategically coinciding with the climax of New York Fashion Week.
Situated on Wooster Street, the store is described as a “celebration of style,” featuring monochrome simplicity to highlight the brand’s show-stopping designs. The pop-up introduces the new spring/summer collection, including crafted tailored separates, jumpsuits, and the unveiling of its Bridal styles.
Although temporary, the store will remain dynamic, regularly updating with highly anticipated collections throughout the year, such as the Resort collection in March. This marks Nadine Merabi’s first-ever US store, responding to strong demand from American consumers, contributing to almost half of its sales.
Founder and Creative Director Nadine Merabi expressed excitement about the SoHo location, emphasizing it as a celebration of craftsmanship and dedication. CEO Blue Wilson sees this move as a significant milestone, showcasing the brand experience in New York and deepening connections with American customers.
Beyond pop-ups, Nadine Merabi’s 2024 retail plan includes exclusive wholesale partnerships across the UK and US, enhancing its physical retail presence.
