Mysore Saree Udyog, a renowned ethnic wear brand with a rich heritage rooted in Bangalore, proudly announces the launch of its flagship outlet in Hyderabad’s Jubilee Hills. This strategic step reflects the brand’s commitment to timeless sophistication, exceptional craftsmanship, and the preservation of traditional weaves.
Spanning across 15,000 square feet across four floors, the new store showcases an exquisite collection of pure silk sarees, lehengas, fabrics, ready-to-wear outfits, unstitched suits, salwar kameez, and dupattas. Combining traditional and modern styles, these offerings cater to various occasions, ensuring exclusivity and premium quality through in-house design interventions. The store emphasizes authenticity, conducting on-site real-zari testing and obtaining Silk Mark certifications for every fabric.
In line with its Bangalore counterpart, the Hyderabad store assures a unique price match guarantee and provides multiple customer service options, including WhatsApp commerce and video call shopping. Beyond being a retail space, the new outlet embodies a commitment to surpassing expectations and delivering an exceptional shopping experience, both online and offline.
Reflecting on the expansion, Kamlesh Talera, co-founder of Mysore Saree Udyog, expressed enthusiasm, stating, “Nestled in Hyderabad’s heart, this area exudes timeless charm—much like our brand. With a legacy spanning four decades, we aim to evolve with trends while staying true to our core values of transparency, superior quality, and customer satisfaction. We are thrilled to enter a market that aligns with our ethos, values craftsmanship, heritage, and our commitment to offering unparalleled elegance and service.”
Established in 1982, Mysore Saree Udyog has championed the preservation of Indian textile heritage, supporting over 3000 artisans nationwide. As it expands beyond Karnataka, the brand is dedicated to strengthening its offline retail presence, extending its legacy of elegance and tradition to new markets.
