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Myntra unveils Myntra Minis, a video platform that makes it possible to explore new fashion and beauty trends.

Published: June 12, 2023
Author: Fashion Value Chain

-By pratyasha sarkar

As part of the 18th edition of its Marquee Fashion Festival, which is the end-of-season sale, fashion e-commerce platform Myntra has launched Myntra Minis, a short-form video platform, according to a press announcement on Thursday.

More than 70% of Myntra’s current customers may access this functionality on the company’s home page, beauty page, and Myntra Studio. The company stated that there is a goal to include this function on all category pages.According to a press release, the new feature is modelled after the well-liked format of short movies that social media platforms use to highlight products from various categories, new releases, and international trends. These videos are typically one minute long According to a press release, the new feature is modelled after the well-liked format of short movies that social media platforms use to highlight products from various categories, new releases, and international trends. These videos are typically one minute long.

Over 10% of the currently available videos are intended to be between two and three minutes long, with 80% of them being under a minute long. The type and amount of products highlighted determine the overall duration and format of each movie.

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