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Myntra reorganises private label business

Published: August 2, 2023
Author: Fashion Value Chain

Myntra, Flipkart’s fashion subsidiary, is reorganising. The e-commerce company will lay off 50 people due to its own label products.

According to the Economic Times, some employees have been briefed on the layoffs and internal announcements will follow. Myntra’s in-house brands will be most affected by the restructure. The restructure allows Myntra to focus on scaling its largest in-house brands, including HRX, Mast and Harbour, and Roadster.

Myntra launched 20–25 “master brands” internally. Sangria, Invictus, and Ether are among these.

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