Myntra Brings Premium Italian Fashion Brand Sisley to India
Myntra has announced the launch of Sisley, the Italian fashion brand owned by the Benetton Group, on its platform, bringing the brand’s latest collection to fashion-conscious consumers across India.
The launch strengthens Myntra’s position as a platform for international fashion brands, with Sisley introducing its contemporary Italian aesthetic through a curated collection for both men and women.
Sisley Brings Contemporary Italian Style to India
Founded in Paris in 1968 with its first denim collection, Sisley became part of the Benetton Group in 1974. The brand currently operates across more than 40 countries, with over 400 points of sale globally.
Sisley’s latest collection combines tailoring, fluidity and relaxed silhouettes. The men’s range features deconstructed silhouettes, clean lines and relaxed proportions across blazers, jackets, shirts, knitwear and trousers, blending urban dressing with everyday comfort.
For women, the collection combines soft tailoring with textured finishes, washed denim and fluid separates, complemented by distinctive detailing. The range includes T-shirts, shirts, tops, knitwear, trousers, jeans, skirts, coats, blazers and jackets.
Venu Nair, SVP, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Sisley to tap into this massive opportunity and strategically scale their presence. The brand brings a distinctive premium contemporary Italian fashion perspective to the fashion-forward Indian shoppers.”
Benetton Group Expands Sisley’s India Presence
The partnership marks a significant step in expanding Sisley’s presence in India, with Myntra providing the brand access to its established digital fashion consumer base.
Nicola Capone, CEO, Distribution, Benetton Group said, “The launch of Sisley in India through Myntra represents an important step in strengthening the brand’s presence in a market of strategic relevance. We believe that Indian consumers will appreciate Sisley’s distinctive identity as an urban lifestyle brand, combining creativity, contemporary design, and a unique interpretation of fashion trends. This partnership provides a solid foundation for expanding the brand’s reach and supporting its long-term development in India.”
The launch comes as international brands on Myntra continue to attract a broader consumer base, reflecting growing demand for premium global fashion with distinctive brand identities and accessible contemporary styles.
With a portfolio of 500+ international brands, Myntra continues to expand its offering across premium and trend-led fashion, responding to the evolving preferences of Indian consumers.
