Beauty | BRAND COLLECTION | Fashion Updates

Myntra Introduces Huda Beauty: A Global Touch to Indian Beauty Enthusiasts

Published: January 27, 2024
Author: Fashion Value Chain

Myntra, the popular fashion destination, has expanded its offerings by introducing the globally acclaimed cosmetics brand, Huda Beauty, to its online platform. With a collection of over 100 products from Huda Beauty now available on Myntra, the online retailer aims to cater to the evolving preferences of Indian consumers for both fashion and beauty.

Sharon Pais, Myntra’s chief business officer, expressed excitement about this addition, emphasizing their commitment to bringing the best of global fashion and beauty to Indian customers. Myntra’s cutting-edge technology and extensive reach, coupled with an understanding of modern trends, aim to amplify Huda Beauty’s appeal among India’s premium shoppers.

The collaboration doesn’t stop at Huda Beauty alone; Myntra now also features products from Mona Kattan’s fragrance brand, Kayali, including a collaborative set with Huda Beauty. Additionally, a selection of skincare products from the brand Wishful is available on Myntra’s multi-brand platform.

Huda Kattan, the founder of Huda Beauty, expressed enthusiasm about the partnership, believing it will open avenues for greater opportunities with India’s growing base of premium beauty enthusiasts. The brand, known for its highly pigmented and boldly packaged cosmetics, offers a range of products for eyes, lips, and face.

As Myntra continues to evolve as a one-stop destination for fashion and beauty, this collaboration aims to resonate with the diverse tastes of Indian consumers, bringing the allure of global beauty brands right to their fingertips.

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