Brand Collaboration | Industry Updates


Published: March 14, 2024
Author: Fashion Value Chain

Following the recent announcement of Skechers, The Comfort Technology Company®, as the Official Kit Partner of Mumbai Indians with a reveal for the women’s team,the brand has unveiled a line-up of stylish new jerseys for the men’s team. The new jerseys form part of the Skechers branded Mumbai Indians match kits, which also encompass training attire and lifestyle apparel to be worn by both women’s and men’s teams.

The exclusive jerseys for the Mumbai Indians men’s and women’s cricket teams have been designed by acclaimed fashion designer Monisha Jaisingh. Adding a dash of flair to both the men’s and women’s teams, this collaboration signifies a momentous step in fusing fashion with the spirit of cricket.

Inspired by the vibrant hues of Mumbai Indians’ iconic blue and gold, Jaising has designed a men’s team jersey that will stand as a symbol of steadfast dedication and allegiance. It features the initial M placed in a grid format on an art deco pattern with a play of thin and thick lines reflecting a geometry that’s precise and clean. The royal blue that signifies confidence and strength, combines with imperial blue to exude empathy and dependability—all emotions that stand true for the Mumbai Indians and its fans. Gold details harness energy and power from the sun through a racing graphic along the sides of the jersey that emphasizes the powerful torso of a champion player.

Fashion designer Monisha Jaisingh shared her thoughts about the design, The spirit of Mumbai & MI has always been a force to be reckoned with, and it lies in the relentless energy, diversity, undying optimism, the heart and the hard work that drives its favourite team and fans. It is this very essence that I have tried to capture in the design, inspiring both players and fans, knowing that they carry with them the heart of Mumbai and Mumbai Indians.”

Rahul Vira, CEO, Skechers Asia Pvt. Ltd., added, “After the positive reception for our women’s reveal last month, we are thrilled to build on our partnership with Mumbai Indians with the men’s kit. These exclusive jerseys, designed by the talented Monisha Jaisingh, add an extra layer of excitement to the collaboration. The meticulous attention to detail and thoughtful selection of colours and motifs perfectly capture the team’s ethos and outstanding track record. We are sure that these jerseys are going to resonate deeply with the fans as well when the team sports them on the field. Collaborations like these not only reflect Skechers’ commitment to innovation, creativity and sportsmanship, but also to enhancing the fan experience.”

Expressing enthusiasm for the men’s jerseys from kit partner Skechers, a spokesperson for Mumbai Indians said, As our players don the iconic blue and gold jersey colours, they carry with them the hopes and dreams of our ‘MI Paltan’. The jersey is a badge of honour, a symbol of pride for all who wear it, as they get to express their love for the team while carrying with them a piece of its illustrious legacy.”

The exclusive jerseys for the Mumbai Indians’ women’s team, which were unveiled in February 2024 received a positive response from players and fans alike. Skechers India has earned a reputation for its unwavering commitment to promoting an active lifestyle and fostering a culture of fitness. The partnership with Mumbai Indians marks the brand’s entry into the world of cricket, a significant step into the sporting arena.”

Beyond cricket, the Skechers team of elite athletes competing in the brand’s performance footwear around the world includes game-leading football players Harry Kane and Oleksandr Zinchenko, NBA stars Julius Randle and Terance Mann, top golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau.

Related Posts

Devan Chemicals presents “Devan Stain Release” a PFC-free release technology for water

Elan Group Welcomes Prominent Brands House of Believe & Costa Coffee to Elevate Gurgaon’s Retail Landscape