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MULDOONEYS Introduces Provenance Time Capsule: A Revolutionary Leap in Luxury Transparency

Published: December 27, 2023
Author: Fashion Value Chain

MULDOONEYS, the esteemed French luxury leather tech startup, has introduced a remarkable innovation in the realm of luxury goods – The Provenance Time Capsule. Collaborating with the Swiss company 3D AG, this innovation seamlessly melds blockchain technology with an unassailable hologram key, effectively and meticulously documenting the digital trail of each product throughout its intricate supply chain, while simultaneously confirming its origin.

Nestled within the realm of holographic structures, 3D AG has developed its proprietary brand authentication solution known as soorce3D, which operates on the polygon blockchain. The Provenance Time Capsule signifies a major leap forward in the pursuit of ethical sourcing. Each time capsule not only encapsulates a captivating journey through time but also preserves supplier heritage and exceptional artisanal craftsmanship, reinforced by the precision of Swiss holograms. Serving as the guardian of this cultural treasure, the Provenance Time Capsule exemplifies MULDOONEYS’ unwavering commitment to ensuring transparency at every step of the product’s journey.

MULDOONEYS’ Meenakshi Pret, a part of the Porter collection, now seamlessly integrates the Provenance Time Capsule. This marks a significant evolution in their blockchain supply chain model, transcending mere functionality. The introduction of the time capsule encourages customers to forge a deeper connection with the heritage of the suppliers and the compelling narratives behind each product. Furthermore, this innovative approach to product authentication offers a distinct advantage to the brand. Customers can trigger the authentication process by registering their purchase within the vault, utilizing the Swiss-made holograms as a key to unlock a wealth of information about the product’s journey and origins.

In a rapidly evolving luxury goods market, MULDOONEYS’ Provenance Time Capsule sets a new standard, where innovation, transparency, and heritage converge to create an elevated and deeply engaging customer experience.

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