-By Ankita Dutta.
The following designer partnership from H&M with French fashion house Mugler may be one of the most eagerly awaited to date.
To promote the collaboration, H&M is enlisting some major A-list talent. They have released a lookbook of the collection featuring models Jerry Hall and Mariacarla Boscono and staged a dramatic catwalk show in New York with Irina Shayk walking the runway.
800 people attended the jubilant New York event, many of them were sporting clothing from the Mugler H&M line. Guests indulged in a full catwalk display and musical performances by the musicians Shygirl, Amaarae, and Eartheater.
Under the supervision of Mugler’s creative director Casey Cadwallader, the capsule will be made available online and in UK shops starting on May 11. According to H&M, it will capture “the distinctive and vibrant spirit of the brand.”
Since taking over as Mugler’s creative director in 2018, Cadwallader has established a reputation for his figure-hugging, sheer designs that have proven popular among celebrities seeking to turn heads, including Dua Lipa and Bella Hadid. He has nearly two decades of excellent design expertise with companies like Loewe, Acne Studios, and Narciso Rodriguez, and his diverse casting is widely regarded.
The H&M and designer collaborations always sell out swiftly; the Mugler release won’t be any different. The Scandi high-street business has given its clients the chance to acquire high-end designer items at a fraction of the customary cost for the past 20 years. The likes of Karl Lagerfeld, Kenzo, Simone Rocha, Versace, Giambattista Vali, Erdem, and Isabel Marant have all worked well together in the past.
H&M intended to draw inspiration from the instantly recognised Mugler silhouette of the present when working with the brand. “Strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence,” is how H&M describes this. Along with the modern designs, which were chosen by Cadwallader for their current resonance, the collection has paid homage to the founder by reproducing a number of limited-edition remakes of archive pieces.
In addition, to celebrate Mugler’s long history of collaboration with music, performance, theatricality, and subculture, Mugler and H&M have developed a music video starring Amaarae, Shygirl, Eartheater, and Arca. It is a rendition of Stardust’s 1998 dance smash “Music Sounds Better with You.”
