BRAND COLLECTION | Fashion Updates

Mufti Unveils Bold and Elegant Autumn-Winter 2023 Collection Redefining Men’s Fashion

Published: December 22, 2023
Author: Fashion Value Chain

Mufti, a renowned brand with a legacy dating back to 1998, has long been a trendsetter in the realm of casual menswear in India, and it continues to set new standards with its recently unveiled Autumn Winter 2023 collection. This collection stands as a testament to the perfect blend of bold elegance and modern style.

In this latest offering, Mufti showcases a seamless fusion of contemporary prints, a refined color palette, modern silhouettes, and innovative fabric choices. The collection is an embodiment of versatile men’s fashion, transcending boundaries. Whether you’re in search of statement and casual shirts, polos, t-shirts, chinos, jeans, or winter essentials like jackets, sweatshirts, sweaters, and knitwear, Mufti’s latest collection caters to every facet of the modern man’s wardrobe.

A highlight of this collection is the captivating printed shirts, t-shirts, and polos inspired by the bustling metropolis of Mumbai. Adorned with motifs reflecting the city’s unique flora and fauna, these garments pay a stylish tribute to the urban environment. Complementing these urban-inspired pieces, the range of sweatshirts and sweaters boasts badges and rich shades of blue and mustard, ensuring they become wardrobe essentials for the discerning man. As winter approaches, Mufti introduces stylish jackets in hues of maroon and olive, offering a harmonious blend of warmth and fashion.

Kamal Khushlani, the Promoter, Chairman, and MD of Credo Brands, shares his perspective on Mufti’s fashion philosophy, saying, “Mufti believes in rewriting the rules of modern style. Elegance in everyday dressing is a complex art, as it transcends mere appearance. With a bold and unapologetic approach, Mufti is swiftly carving its niche as the go-to destination for men who dare to express what modern elegance means to them.”

For those preparing to face the winter chill, Mufti introduces super-slim ankle-length jeans, combining comfort and style. These skinny and stretchable jeans are well-suited to the Indian climate, ensuring that you remain not only fashionable but also cozy during the colder months. With Mufti’s Autumn-Winter collection, you can effortlessly embody this expressive elegance every time you step out, making a statement in contemporary menswear.

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