Haircare brand Moxie Beauty has partnered with Unicommerce, a leading e-commerce enablement SaaS platform, to streamline its online operations and improve delivery efficiency across channels.
Moxie Beauty focuses on haircare solutions designed for Indian hair types and local climate conditions. Its portfolio includes shampoos, conditioners, styling products, and scalp care solutions.
As part of the collaboration, the brand has implemented Uniware, Unicommerce’s flagship platform. The solution enables multi-channel order management along with warehouse and inventory control. Moxie Beauty currently fulfils orders through its own website, online marketplaces, and quick commerce platforms. The integration allows the brand to manage fulfilment across channels through a single dashboard.
In addition, Moxie Beauty will deploy UniCapture, Unicommerce’s video management solution. The tool records short, time-stamped videos during packing and return checks on marketplaces. These videos create visual proof for shipments and returns, helping brands address disputes and unverifiable returns more effectively.
To support its expansion across modern trade, salon partnerships, and shop-in-shop formats, Moxie Beauty has also integrated Unicommerce’s B2B suite. This enables faster and more accurate bulk order processing with reduced errors.
Commenting on the partnership, Shantam Tandon, Head of Operations & Supply Chain, Moxie Beauty, said that a flexible technology backbone is essential as the brand scales across online and offline channels. He added that Unicommerce provides the visibility and control needed to improve fulfilment efficiency and support future growth.
Kapil Makhija, Managing Director and CEO, Unicommerce, said the beauty and personal care segment continues to evolve rapidly. He noted that omni-channel and quick commerce adoption is accelerating, and Unicommerce is pleased to support Moxie Beauty with efficient order management, dispute resolution, and seamless B2B and B2C fulfilment.
