Mothercare India has announced its collaboration with Yami Gautam Dhar as the face of its latest personal care campaign, “You Do Mom Your Way.”
The campaign brings together two names associated with authenticity, care, and trust, positioning Yami Gautam Dhar as the voice of Mothercare’s expanding personal care category.
As part of the campaign, Yami represents the modern instinct-driven mother who makes mindful choices for herself and her baby. Her approach to motherhood aligns closely with Mothercare’s philosophy of supporting parents through safe, reliable, and thoughtfully developed essentials.
The campaign features a series of brand films showcasing Yami navigating early motherhood with confidence, sensitivity, and intuition. The films highlight Mothercare’s personal care range designed for mothers and babies through gentle, effective, and dermatologist-tested formulations.
Capturing everyday parenting moments that are natural, emotional, and relatable, the campaign aims to reflect the realities of modern motherhood while reinforcing the importance of comfort, care, and trust.
Speaking about the collaboration, Yami Gautam Dhar said:
“Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.”
With Yami Gautam Dhar leading the campaign, Mothercare continues its focus on celebrating the individuality of every mother’s journey while offering trusted personal care solutions designed to support mothers and babies through every stage of parenting.
