Mohey, the flagship wedding wear brand from Vedant Fashions, has launched India’s first interactive print advertisement powered by Augmented Reality (AR) and an AI WhatsApp chatbot—setting a new standard in immersive retail engagement.
Released on February 28, 2025, the print innovation allows users to scan a QR code to enter a 3D interactive lookbook, enabling close-up views of lehengas, sarees, suits, and Indo-westerns. The AR experience is designed to replicate in-store exploration, bridging physical and digital shopping journeys.
Personalised outfit suggestions are handled by Mohey’s AI-driven WhatsApp chatbot, which also provides store locators and online purchasing options. With CRM integration, the campaign ensures continued engagement with hyper-targeted recommendations.
Vedant Modi, CRO at Vedant Fashions, shared, “We’re not just selling bridalwear—we’re offering an experience. By bringing together AR, AI and conversational commerce, Mohey reimagines how today’s consumers engage with ethnic fashion.”
Developed in collaboration with McCann Content Studio India, this campaign is being lauded as a landmark fusion of creativity and technology in Indian fashion marketing.
