MMTC-PAMP, India’s only LBMA-accredited gold and silver refiner, has launched its first exclusive Purity Verification Centre (PVC) in Madurai, Tamil Nadu. The opening strengthens MMTC-PAMP’s retail network and offers customers in the region access to its 24K 999.9+ purest gold and silver products crafted with Swiss precision in India.
At the new PVC, customers can have their gold evaluated through MMTC-PAMP’s advanced technology and transparent process, ensuring precise valuation without the losses often seen in traditional methods. The facility also enables consumers to sell back their gold with complete trust and accuracy. MMTC-PAMP’s refined gold, produced through electrolytic refining, offers superior finish, durability, and value due to near-zero impurities, while Responsible Jewellery Council (RJC) certification provides added transparency and traceability.
Every MMTC-PAMP coin and bar reflects India’s cultural heritage, featuring traditional motifs and Swiss craftsmanship, and comes securely packaged with assayer-certified authentication. The brand’s unique positive weight tolerance ensures customers receive more than the stated weight, reinforcing maximum value.
The inauguration drew remarks from key industry leaders, including Mr. Samit Guha, Interim CEO and CFTO, MMTC-PAMP, who emphasized Tamil Nadu’s importance as a market for precious metals and the company’s commitment to authenticity and innovation. Prominent jewellers such as Jos Alukkas and Thangamayil Jewellery also highlighted MMTC-PAMP’s unmatched expertise and trust in gold refining.
With an annual refining capacity of over 300 tonnes, MMTC-PAMP continues to lead India’s precious metals ecosystem. The Madurai PVC adds to its growing retail presence, making globally recognized products more accessible to customers nationwide.
Address: Shop No. 2/3, Kansamettu Street, BSR Complex, South Avani Moola Street, Madurai – 625001
