Mismatchd has launched as a new direct-to-consumer womenswear brand, complete with an e-commerce store selling a variety of clothes in eclectic designs. The label prioritizes eco-friendly manufacture and has a zero-waste, low-inventory approach.
“Introducing Mismatchd, where yin meets yang, order collides with chaos, and adventure cozies up with comfort—a fashion brand rooted in the philosophy of duality,” the label said on its new Facebook page. “Celebrate your dual side with eco-fabulous fashion that’s got Mother Earth giving us a high five.”
Mismatchd’s new e-commerce store has launched, with a promotional offer of 5% off the first order. The brand’s debut collection focuses on dresses and shirts, many of which can be worn in different ways and include clashing patterns, in keeping with the brand’s’mismatched’ aesthetic. Mismatchd also intends to expand into offline shopping in the future to reach out to a diverse range of customers across India.
“Mismatchd is born from the philosophy of duality,” stated Sakshi Sharma, the company’s founder, according to the Indian Retailer Bureau. “We hope that whenever you wear Mismatchd, you are reminded of your own duality. The brand aims to connect with people who value the depth and complexity of their identities, designing pieces that allow for personal expression while also embracing the dual elements of life. We are committed to making fashion that is both environmentally conscious and fashionable.”
