brand | BRAND COLLECTION | Fashion Updates

Mish Teams Up with Nykaa Fashion for Greater Market Reach

Published: January 15, 2024
Author: Fashion Value Chain

Mish, a brand that makes clothes for women, has joined hands with Nykaa Fashion to reach more people in India. Now, you can find Mish clothes not only on Nykaa Fashion’s website but also in their store at Indiranagar in Bangalore.

At the Nykaa Fashion store, there will be a special place just for Mish’s new collections. This way, customers can see and feel Mish’s stylish designs up close. This collaboration aims to help Mish sell more by using Nykaa Fashion’s stores and their customers all over the country.

Kaushal Goenka, one of the founders of Mish, said, “We’re really happy to work with Nykaa Fashion, a brand that cares about good quality and new ideas just like we do. This partnership is a big step for us in the world of shops, giving us a chance to connect with our customers in a more real way.”

Nykaa Fashion is a part of Nykaa, a big online store started by Falguni Nayar in 2012, which sells all sorts of things related to beauty and fashion.

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