Chinese lifestyle retailer Miniso is gearing up to unveil its largest-ever store in the UK, located in London’s vibrant Camden area on February 14th. Spanning an impressive 4,110 square feet on Camden High Street, this new store marks a significant milestone for the brand, serving as its 26th location in the UK and the fourth standalone high-street store.
The Camden store will showcase Miniso’s newly-launched budget beauty and self-care line, featuring a range of products such as nail polishes, face masks, fragrances, and essential makeup items. Additionally, it will introduce dedicated zones for popular ranges including Sanrio, beauty, Blind Box collectibles, homewares, and accessories.
Saad Usman, Chief Operating Officer at Miniso UK, expressed excitement about the Camden store’s opening, emphasizing the brand’s commitment to creating vibrant and joyful retail environments. With a focus on fun, creativity, and cuteness, the store aims to offer customers an immersive shopping experience filled with endless choices and delightful surprises.
To celebrate its Valentine’s Day launch, Miniso will treat visitors to live DJ performances and appearances by its beloved mascot PenPen. The first 400 guests will also receive a complimentary goody bag valued at over £25 with any purchase.
With nine London locations already in operation and over 6,000 stores worldwide, Miniso continues to expand its footprint, bringing its unique blend of affordable products and playful aesthetics to customers across the globe.
