Brand Collaboration | BRAND COLLECTION

Millie Bobby Brown Launches Florence by Mills Fashion, a New Inclusive Women’s Line

Published: January 30, 2024
Author: Fashion Value Chain

Actress Millie Bobby Brown, known for her role in ‘Stranger Things,’ has introduced Florence by Mills Fashion, a collaborative effort with Delta Galil USA. The initial collection focuses on loungewear and basics, featuring oversized crew sweatshirts, tanks, and short sets. Emphasizing softness and movement, the pieces are crafted from recyclable fabrics, biodegradable poly bags, and natural corozo buttons.

The launch of Florence by Mills Fashion comes nearly four years after Brown’s debut of Florence by Mills, a Gen-Z clean beauty and skincare brand in 2019. The actress expressed her motivation behind the fashion line, aiming to provide clothing that truly fits her generation, promoting self-expression and individuality.

The brand’s first collection drop is scheduled for early February, available online in the U.S. and UK. Heather Mee, Chief Marketing Officer of Delta Galil USA, highlighted the initiative as a “self-confidence revolution,” focusing on inclusive styles and sustainable fabrics. The collaboration was facilitated by Brown’s global licensing partner, IMG.

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