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FASHION VALUE CHAIN

Monique and Melvin Rodriguez, the couple who co-founded the company, will continue to serve as its chief executive officer and chief operating officer, respectively.

Mielle Organics, the textured hair care brand founded in 2014 by husband and wife team Monique and Melvin Rodriguez, has been acquired by P&G Beauty, a division of the consumer packaged goods conglomerate, for an undisclosed sum.

The brand will continue to be led by the Rodriguezes, and will operate as an independent subsidiary of P&G Beauty, the companies said in a press release.

As part of the arrangement, both Mielle and P&G each pledged $10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.

In a video post on her personal Instagram account, Monique Rodriguez, who launched the label with formulas she created in her kitchen and touted on social media, addressed some of the concerns that have plagued other Black-owned brands after being acquired by white-run conglomerates.