Brand Collaboration | Industry Updates

Metro Brands Ltd Launches Empowering ‘For People Who Move’ Campaign with Renowned Actors for FitFlop in India

Published: December 6, 2023
Author: Fashion Value Chain

Metro Brands Ltd, a prominent Indian footwear specialty retailer, has unveiled a dynamic campaign, “For People Who Move,” for its British footwear brand FitFlop. This engaging campaign not only spotlights the exceptional comfort and style of FitFlop but also features renowned actors who embody the spirit of constant motion and achievement.The campaign introduces a lineup of influential personalities who have challenged norms and redefined success in their respective fields. Among the featured actors is Akhil Akkineni, a popular figure committed to carrying forward the legacy of his craft. Other notable figures include wellness expert Anshuka Parwani, Editor-in-Chief Nandini Bhalla, celebrity wedding photographer Joseph Radhik, and start-up founder Vedant Lamba.

FitFlop positions itself as the ideal footwear for individuals who are always on the move, offering a perfect blend of style and comfort. The campaign seeks to inspire people to push boundaries, challenge limits, and embark on new journeys. Deepika Deepti, Senior VP Marketing at Metro Brands Ltd, expressed, “Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly.”

The actors featured in the campaign showcase versatile styles from FitFlop’s latest collection, emphasizing the brand’s commitment to keeping individuals comfortable and stylish while they navigate their dynamic lives. FitFlop’s footwear collection ranges from statement sandals to classic trainers, ballet flats, beach flip-flops, sliders, and everyday shoes, each incorporating the brand’s signature All Day Comfort Technologies.

FitFlop’s online presence is set to play a significant role in its omni-channel strategy, with enhancements such as ‘Digital Tabs’ linking the online platform directly with brick-and-mortar outlets. The brand aims to increase its online arm’s contribution to revenue from 11% to 20% by 2026.As FitFlop continues to expand its footprint with inspiring campaigns and technological advancements, it remains a go-to brand for individuals seeking fashion-forward footwear that effortlessly combines comfort and style. The campaign’s immersive storytelling, coupled with the star power of acclaimed actors, adds a compelling dimension to FitFlop’s narrative of movement, innovation, and empowerment.

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