A Bold Step into the Athletic Footwear Market
Metro Brands Limited, one of India’s leading footwear retailers, has announced the launch of MetroActiv, a multi-brand retail concept that marks its strategic entry into the athletic footwear segment.
After successfully introducing lifestyle brands like Foot Locker, Fila, and New Era, the company now expands into performance sportswear with MetroActiv — a concept built to inspire India to get active and stay active.
A New Retail Experience for the Active Generation
Built on decades of retail expertise and consumer insights, MetroActiv aims to make premium athletic wear more accessible. Each store offers a curated range of footwear, apparel, and accessories from global brands including Nike, adidas, Puma, Asics, Skechers, New Balance, and FILA.
The stores cater to diverse performance needs such as running, training, lifestyle, and outdoor activities. They combine product variety with expert advice, helping consumers find the perfect fit for their fitness goals.
First Rollout in Three Cities with Digital Integration
The first phase of MetroActiv launches in Indore, Dehradun, and Jodhpur, alongside the debut of its e-commerce platform metroactiv.com.
Each store, spread across 3,000–6,000 sq. ft., blends global aesthetics with local design sensibilities. Meanwhile, the online platform enhances accessibility with wellness tools such as a Calorie Counter, Nutrition Tracker, and BMI Calculator. These features allow users to track fitness, explore products, and shop seamlessly, creating a connected ecosystem that bridges physical and digital experiences.
Empowering Communities Through Fitness and Expertise
What truly sets MetroActiv apart is its team of ‘Pacers’ — trained performance advisors who guide customers with fitness insights and product expertise.
The brand’s engagement also extends beyond stores. Through partnerships with local running clubs, sports groups, and fitness communities, MetroActiv promotes active living. From city 5K runs to in-store fitness events, it transforms shopping into an experience and movement into culture.
A Vision for India’s Active Future
Nissan Joseph, Chief Executive Officer, Metro Brands Limited, said:
“MetroActiv represents the evolution of Metro Brands Limited’s commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge. MetroActiv champions this shift by making performance retail more inclusive and accessible. This is not just a new retail format; it’s a movement to get India active.”
With MetroActiv, Metro Brands Limited strengthens its leadership in India’s footwear industry, setting new benchmarks in performance retail, innovation, and community-driven fitness culture.
