Fashion Updates | Industry Updates

Menswear key hues reinforce the wellness trend

Published: June 21, 2023
Author: Fashion Value Chain

-By Mokshika Chauhan

As trend specialists Carlin Creative, WGSN, and Nelly Rodi predict, dark red, ocean blue, and energizing green are set to be the key colors for men’s fashion in the spring/summer season of 2024. These forecasts are in line with the trend reports presented by renowned international textile trade fairs, Première Vision and Texworld.

With the upcoming men’s Fashion Weeks in London, Milan, and Paris, a common theme seems to be the pursuit of “wellness” or “inner well-being.” It is important to acknowledge that the transition to the post-COVID era has disrupted consumer lifestyle habits and societal moods, and this has greatly influenced the fashion industry.

The choice of colors for the upcoming season reflects the desire for rejuvenation, balance, and positivity. Dark red, with its rich and deep tones, symbolizes strength, passion, and grounding. Ocean blue, reminiscent of the vastness and tranquility of the sea, represents calmness, stability, and harmony. Energizing green, vibrant and fresh, evokes growth, vitality, and a connection to nature.

These colors align with the shift in consumer preferences towards a more holistic and mindful approach to life. The focus on well-being encompasses not only physical health but also mental and emotional well-being. Men’s fashion in the spring/summer of 2024 will likely reflect this desire for balance and inner harmony through color choices that promote a sense of vitality and serenity.

As Fashion Weeks unfold, designers and brands will incorporate these colors into their collections, offering a range of options that resonate with the current societal mood. The post-pandemic era has undoubtedly influenced the fashion landscape, and the pursuit of wellness and inner well-being will continue to shape trends and consumer choices.

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