Men of Platinum Launches New Jewellery Collection
Featuring Rohit Sharma and Anirudh Ravichander, the collection offers bold statement pieces and modern designs for men at every stage of success.
Platinum Guild International (PGI) India has launched a new Men of Platinum jewellery collection. It features chains, pendants, bracelets and rings for men at different stages of life.
Rohit Sharma and Anirudh Ravichander feature in the brand’s new campaign. Together, they highlight a key message: lasting success comes from character, hard work and strong values. Moreover, the collection celebrates men who follow their own paths and keep moving forward.
New Platinum Jewellery Designs for Men
The collection brings together bold statement pieces and lighter designs for everyday wear. It includes sculpted shapes, geometric details and linked patterns. In addition, different colours and finishes give each piece a distinct look.
Some designs make a bold statement. Others offer simple styles that men can wear more often. As a result, the collection caters to different tastes and stages of success.
Rohit Sharma represents the calm leadership and values that support success. Meanwhile, Anirudh Ravichander reflects self-belief and the drive to keep growing. Their different journeys show how personal values can shape a man’s choices and style.
Platinum is at the heart of every design. The metal is known for its strength and naturally white colour. Therefore, it works well for both bold jewellery and refined everyday pieces.
Rohit Sharma on Strength and Success
Rohit Sharma said: “Platinum is known for its enduring strength, and I think that makes it a powerful symbol of the character it takes to keep moving forward, no matter what comes your way. I have always believed that while success is important, how you get there matters just as much. The decisions you make under pressure, how you respond when things don’t go your way, and how you bring people along with you – that says a lot about who you are. That idea of character is something I connect with strongly in Men of Platinum.”
Anirudh Ravichander on Staying True to Yourself
Anirudh Ravichander said: “For me, success has always been about believing in yourself, creating your own path and continuing to evolve. There will always be opinions about what you should do or who you should be, but having the conviction to stay true to yourself is what really matters. That idea of character is something I connect with strongly in Men of Platinum. Platinum is known for its enduring strength, and to me, that makes it a powerful symbol of the inner strength it takes to keep believing, creating and moving forward.”
PGI India on Men’s Jewellery Trends
Vaishali Banerjee, Head of Global Market Development and Managing Director, India & ME, Platinum Guild International, said: “Men are wearing jewellery in more ways and at more moments in their lives. With this collection, we are extending Men of Platinum from statement pieces for established achievers to design-forward options for younger men developing their own sense of style. It is a wider expression of platinum’s place in the men’s jewellery category. The designs bring Men of Platinum’s values to life in a tangible way. Further, Rohit Sharma and Anirudh Ravichander – who are icons for a vast cross-section of Indian men today, wear pieces that speak to their different styles and journeys, while the collection as a whole connects platinum’s ability to endure. Its lasting strength speaks to the character behind enduring success.”
Five Key Designs in the Collection
1. The Platinum Trinity Chain
This chain combines platinum, rose gold and dark blue ceramic. The mix of materials creates a striking look. It also reflects the different influences that shape a man’s identity.
2. The Platinum Capsule Bracelet
A fine rose gold line runs through a series of platinum links. This gives the bracelet a clean, modern look. Its simple design suits men who prefer understated jewellery.
3. The Platinum Groove Ring
Diagonal grooves and triangular details give this ring a bold shape. Its structured design adds a modern touch to platinum jewellery.
4. The Platinum Ascent Wristwear
Stepped ridges twist around the platinum design, while a deep blue stone adds contrast. Together, these details create a bold statement piece.
5. The Platinum Rhythm Chain
Platinum links and ice gold accents form a neat, repeating pattern. The design offers a modern look while keeping the focus on the metal’s lasting appeal.
Collection to Reach Stores Ahead of the Festive Season
The new Men of Platinum collection will begin arriving in stores in October. It will be available at key retailers across India ahead of Dussehra and Diwali.
Customers can explore the designs through the Men of Platinum collection link.
