-By Ankita Dutta
Fashion designers Falguni Peacock and Shane Peacock, the duo behind Indian brand Falguni Shane Peacock, are set to debut their collection at the Cannes Film Festival. With a legacy of over 18 years, the Peacocks have earned themselves a spot on the global fashion stage as premier couturiers. To mark the occasion, Grey Goose has partnered with the brand at the Cannes Film Festival to present a fashion-forward narrative that emphasises the importance of the journey as much as the destination.
The label will showcase a custom-designed ensemble at Cannes inspired by the concept of voyaging. Fuelled by boundless creativity and the duo’s unwavering commitment to making a lasting impact, the brand will present their vision for muses walking the Red Carpet at Cannes. The designs embody sophistication, elegance and allure, encapsulating the essence of voyaging.
The partnership with Grey Goose highlights both companies’ commitment to celebrating creative minds in the fashion industry, with Grey Goose aiming to underscore its core messaging of the journey over the destination. The brand’s Sr. Brand Manager, Premium White Spirits, Bacardi India, Adtnu Tiwari, expressed his enthusiasm for the collaboration.
He stated, “Grey Goose has established a strong and enduring connection with the world of fashion, celebrating creative minds behind its ever-evolving landscape. Our association with Falguni Shane Peacock for the Cannes Film Festival’s Red Carpet exemplifies the essence of the voyage over the destination, underscoring Grey Goose’s core messaging.”
Through the partnership, Grey Goose hopes to propel the designer duo’s journey forward, following years of producing stunning designs in the fashion industry. As the Peacocks make their debut at one of the fashion industry’s premier events, there is no doubt that their unique and creative collection will capture the world’s attention. This marks another occasion in which Grey Goose has established a successful partnership with the fashion industry, cementing their growing impact in the world of haute couture.