Meesho, a prominent e-commerce company, has teamed with direct-to-consumer businesses across categories to broaden its portfolio and cater to a larger audience over the forthcoming holiday season.
Meesho now owns over 1,000 brands in its portfolio, including Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, and Liberty.
Leading companies are partnering with Meesho to expand their presence into tier 2 and 3 marketplaces across India.
In a statement on the agreement, Megha Agarwal, general manager of business at Meesho, stated, “We are delighted to welcome these recognized businesses to our platform. These collaborations are intended to give clients access to the best items from both established and developing businesses, all under one roof. Meesho Mall received 3.2 crore visitors in the last six months alone, indicating increased consumer trust.”
Honasa Consumer Ltd’s chief business officer, Zairus Master, stated, “We are excited to bring Mamearth’s products to Meesho Mall and further expand our reach, particularly in regions where access to branded, high-quality personal care products has been limited. This association not only fuels our growth but also supports our mission of delivering safe and nontoxic products to households across India.” Meesho has already created 8.5 lakh seasonal job opportunities.
