Mr. Mayur Kapse, General Manager of Eurofragance India, is leading the company’s strategic expansion with the launch of its Creative Centre in Mumbai. With a Master’s in Analytical Chemistry and experience across technical and commercial roles, he brings deep expertise in fragrance creation tailored to India’s diverse market. Eurofragance is a global B2B fragrance house crafting high-quality scents for fine fragrance, personal care, and home care, with a strong focus on innovation and sustainability. The Mumbai centre enhances local agility and creativity by combining global expertise with Indian talent. India’s role as both a key market and a source of natural ingredients is central to the company’s growth, contributing significantly to its 2024 global success. Speaking to the TVC Media Team, Mr. Kapse emphasised cultural insight, speed, and social impact as core to their vision for perfumery in India.
- What prompted the launch of the creative centre in Mumbai?
The decision to establish our new Creative Center in Mumbai stems from a combination of strategic, cultural, and operational factors. Mumbai is not only India’s financial and commercial hub, but also a vibrant center of culture and creativity. This location places us in close proximity to many of our key clients and partners, enabling closer, more continuous collaboration.
Additionally, the city offers strong business infrastructure, access to top-tier talent in perfumery, marketing, and product development, and excellent connectivity that supports both local and international operations. Being immersed in Mumbai’s social and cultural environment also allows us to gain a deeper understanding of Indian consumers’ scent preferences and co-create more relevant, market-tailored solutions.
- How does this strengthen Eurofragance’s innovation capabilities in India?
Our Mumbai Creative Center serves as a local innovation engine, allowing us to develop fragrances with greater agility and precision. By integrating the expertise of our global teams with local talent, we’re accelerating development processes and improving our responsiveness to India’s fast-evolving and highly diverse market.
The center works in synergy with our global network—particularly our Creative Center in Dubai—enabling the exchange of know-how, proprietary fragrance technologies and ingredients (captives), and co-creation methodologies that add significant value. This collaborative approach helps us merge creativity, technology, and market intuition to deliver innovative and sustainable fragrance solutions aligned with Indian consumer expectations.
- Why is India positioned as one of your top global markets?
India presents exceptional growth opportunities due to several key factors: its vast population, a rapidly expanding middle class, and its deep cultural richness. The country’s fragrance and personal care market is booming, driven by rising disposable income, more informed and demanding consumers, and increasing appetite for high-quality, differentiated products.
Moreover, India plays a crucial role in the supply of raw materials for the fragrance industry. Many of the natural essences and extracts used in our formulations originate here, reinforcing India’s strategic value to our business. This dual role—as both a key market and a key source of ingredients—makes India a top priority in our global strategy.
- What role did India play in Eurofragance’s 27% global sales growth in 2024?
India contributed significantly to our global growth in 2024. The consolidation of our presence in the country through the launch of the Mumbai Creative Center, the partnership with a local manufacturer and the solid client relationships, all played a key role in expanding our footprint in categories such as fine fragrance, personal care and home care.
In addition, the Indian consumer preferences we’ve deeply analyzed have helped us develop more accurate fragrance proposals and obtain new wins. This growth aligns perfectly with our strategy to expand in high-potential markets and demonstrates our ability to adapt and thrive in dynamic environments like India.
- Are you designing any India-specific product lines?
We proactively develop customized scent solutions in close collaboration with our clients, particularly in fine fragrance, personal care and home categories. Our Mumbai Creative Center plays a key role in this process, acting as a bridge between consumer expectations and the creativity of our perfumers, both local and international.
- How are you identifying and mentoring perfumery talent in India?
Identifying and nurturing local talent is one of our strategic priorities. In India, we are building a diverse creative team supported by continuous mentorship from major creative centers, mainly Spain and Dubai, where we have extensive experience in Middle Eastern perfumery and multicultural talent development.
We support the professional growth of our talents through local trainings and international mobility programs from a creative center to another, with stays that can last a few years. We aim not only to attract top talent but also to help shape the next generation of perfumers and evaluators in India.
- What sustainability practices are currently active in your India operations?
Sustainability lies at the core of our strategy, and in India we’re implementing initiatives aligned with our global ESG (Environmental, Social, and Governance) commitments. These include:
- The use of sustainable and upcycled ingredients, such as those in our ICON program.
- Minimizing environmental impact through more efficient and responsible operations.
- Promoting olfactive technologies with positive impact, like EuroPure™ (for odor control), encapsulation technologies that extend fragrance longevity, and alcohol-free solutions adapted to local cultural sensitivities.
- CSR activities such as collaborating with EDUCO in India and COFVI, an initiative focused on helping blind students using the power of fragrances and developing a sense of smell.
These actions aim not only to create a positive impact on our environment and people, but also to offer clients differentiated, effective and environmentally conscious fragrance solutions.
- Tell us more about the “Empowering Women’s Talent” initiative.
At Eurofragance, we believe that sustainability is not only about protecting the environment—it’s also about empowering people and supporting the communities we work with. In 2024, we took a meaningful step in that direction through our collaboration with Educo India and the People’s Rural Education Movement (PREM).
This initiative focuses on empowering children—especially young girls—by protecting their rights and giving them access to quality education. It also actively works to prevent child marriage and child labor, offering safe learning environments where adolescents can dream of and work toward a better future.
Thanks to our support, the project was able to provide vocational training to 35 adolescents. In total, it helped 70 young people access professional training, supported 20 adolescents in returning to formal education, and raised awareness among 215 members of Child Protection Committees about their roles in ensuring child safety and development. Most importantly, it directly prevented seven child marriages in coordination with local authorities.
Working with Educo and PREM has been an incredibly fulfilling experience. Seeing the real impact of our contribution on young girls’ lives reinforces our belief that companies must go beyond business goals and play an active role in building a better society. We’re proud to be part of this journey and remain fully committed to contributing to initiatives that uplift communities, nurture talent, and create lasting positive change
- What are your short-term and long-term priorities for India?
In the short-term, our focus is on consolidating our operations through the Mumbai Creative Center and a brand-new factory to be opened in 2026, optimizing our local value chain and strengthening partnerships with key clients. We aim to be recognized as a strategic partner that understands the nuances of the Indian market and responds with agility, innovation and commitment.
In the mid-term, we aim to position Eurofragance as a leading player in India across fine fragrance, personal care and home care. To achieve this, we will continue investing in talent, infrastructure, fragrance technologies and sustainable ingredients, with the goal of deeply integrating into India’s business, cultural, and creative ecosystem.
- What lessons from other regions are you applying to the Indian market?
Our experience in regions like the Middle East has taught us the importance of personalization, sensorial storytelling, and consideration for cultural traditions when creating fragrances. These insights are especially relevant in India, where scent is deeply tied to emotion, spirituality and heritage.
The more you expand, the more you learn, and the more efficient you become at building your operational model around the globe. For example, renovating our factory in Spain laid a strong foundation for constructing our brand-new facility in Mumbai. The same process is occurring with our creative centers. The one in India is our fifth, so we already have experience in hiring the right professionals, designing the ideal office layout, and so on.
The geographical mobility of professionals from different areas and business units has enriched, trained and educated our new local talents.
