Maybelline New York has expanded its lip portfolio with the launch of Lifter Gel, a new lip oil-in-gel formula that combines nourishing lip care with a high-shine, glossy finish.
Designed to deliver fuller-looking lips with a juicy wash of colour, the formula can be worn on its own or layered over a lip liner or lipstick for added depth and dimension. The product features an innovative click-twist pen that dispenses the right amount of formula for precise, mess-free application, making it ideal for quick touch-ups throughout the day.
The collection is available in a range of shades, including Berry Twist, Blue Boba, Melon-ade, Strawberry Shake, Vanilla Horchata, Sugar Spritz, Passion Juice, and Mintini, offering options to suit different styles and occasions.
Featured Shades
Vanilla Horchata
Price: INR 799
Vanilla Horchata is a warm brown nude shade that blends the nourishing feel of a lip oil with the glass-like shine of a gel. Designed for everyday wear, it delivers a natural glossy finish that complements a wide range of skin tones, making it suitable for both minimal and statement makeup looks.
Sugar Spritz
Price: INR 799
Sugar Spritz is a sheer hot pink shade that provides the comfort of a lip oil while delivering a vibrant, glossy finish. The lightweight formula adds a fresh pop of colour, leaving lips looking healthy and radiant.
Strawberry Shake
Price: INR 799
Strawberry Shake features a juicy strawberry-pink hue that combines hydration with a high-shine finish. Suitable for everyday use, the shade enhances lips with a fresh, glossy look that complements various skin tones.
With Lifter Gel, Maybelline New York brings together lip care and colour in one formula, offering hydration, shine and effortless application for everyday beauty routines.
