Maybelline New York, a cosmetics brand in L’Oreal’s beauty portfolio, said on Wednesday that actress and entrepreneur Shay Mitchell has been appointed as its newest global ambassador.
Mitchell will appear in upcoming Maybelline product and brand advertisements. The cooperation begins this fall, with Mitchell appearing in a worldwide brand campaign and supporting two product launches.
“At Maybelline New York, we believe in the power of being your true self.” Shay Mitchell embodies this value with a unique blend of strength and fun,” said Trisha Ayyagari, global brand president of Maybelline New York.
“As an actress, entrepreneur, and mother, Shay Mitchell is forging her own path in the world; she inspires us all to embark on new adventures and embrace our unique identities. We are ecstatic to welcome her to the Maybelline family.”
Mitchell’s acting career, along with her business ambition, has cemented her place as a prominent personality in entertainment. The firm stated that her impact is in line with its mission of innovation and inclusivity, producing goods that fit the demands of a fast-paced lifestyle while recognizing variety in beauty.
“I am so excited to be joining the Maybelline family.” It’s an honor to be a part of their story because they’ve always valued self-expression and individuality,” Mitchell remarked.
Peggy Gou, an electronic music icon, was designated Maybelline’s Global Ambassador earlier this year.
