Max Fashion, a company owned by the Dubai-based Landmark Group, has teamed with actor Kalki Koechlin on the ‘New New You’ campaign.
Max Fashion will launch its holiday collection with this ad, which will contain a variety of coordinated sets, dresses, tops, and other items.
The campaign is part of the brand’s marketing plan to reach a larger audience and increase traffic in physical stores and online.
Kalki Koechlin commented on the collaboration in a statement, saying, “I believe fashion is an expression of one’s individuality, and Max Fashion’s ‘New New You’ campaign truly allows me to accomplish that. I’m excited to be a part of it, and Max Fashion has utterly astonished me with its fresh, vivid, and comfortable styles.”
Sumit Chandna, Max Fashion’s deputy CEO, continued, “Max Fashion’s development and success have always been driven by our commitment to providing value, quality, and fresh fashion to our clients. With the ‘New New You’ campaign, we are not only introducing a fresh new collection but also confirming our retail strategy of continual innovation in over 520 locations throughout 210 cities.”
The Max Fashion x Kalki Koechlin campaign will be marketed in shops and on social media channels.
