In a bid to enhance the online shopping experience, Matalan has recently augmented its digital offerings by introducing 10 new third-party brands exclusively on its website. This curated selection includes popular names like Quiz, Pink Vanilla, Blue Vanilla, Roman, Yumi, Mela London, Where’s that From, Izabel, Brand Threads, and Toe Zone. The strategic move is geared towards providing Matalan customers with an even broader spectrum of fashionable and budget-friendly clothing and footwear options.
This expansion not only caters to a more diverse set of customer preferences but also allows Matalan to present a wider array of styles and sizes, ensuring inclusivity with options for plus-size individuals. The online platform serves as a dynamic space for the retailer to showcase the latest trends and meet the evolving demands of its clientele.
Matalan’s responsiveness to consumer trends has been notable, with a particular focus on agility since the introduction of third-party brands in September 2022. The success stories of celebrity collaborations, such as Vogue Williams for Little Mistress and partnerships with Jac Jossa, Gemma Atkinson, and Stacey Solomon for In The Style, underline the brand’s ability to stay ahead of the curve. The swift sell-out of certain styles within a day of their debut reflects the resonance of these collaborations with the audience.
Ben Smith, Chief Trading Officer at Matalan, expressed the brand’s unwavering commitment to providing customers with a dynamic online shopping experience. This strategic move aligns with the overall positive trajectory of Matalan’s financial performance, with revenue seeing an increase from £286.4 million in 2022 to £288.6 million for the 13 weeks ending 26th August 2023.
Despite facing a 34.7% decline in revenue from the online channel, Matalan remains proactive in addressing this challenge, recognizing the 8% increase in income at its physical stores. The commitment to actively improve the online platform underscores Matalan’s dedication to staying at the forefront of the retail landscape and meeting the evolving needs of its diverse customer base.
