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-By Mansi Suryawanshi

Mary Quant, a fashion designer who is frequently credited for popularizing the miniskirt and contributing to the “Swinging Sixties” era in Britain, has passed away at the age of 93. South East London’s Black heath where Quant was born and raised. During the 1960s, time when Britain’s post-war national identity was being challenged and irrevocably altered, fashion, music, and art subcultures played a significant role in the development of bold new trends. 

The Victoria and Albert Museum, which featured Quant’s work in 2019 show, stated in a statement that it is impossible to overstate Quant’s contribution to fashion.” She was a fresh role model for young ladies and embodied the Joyous freedom of 1960s fashion. She had such a revolutionary vision, and it shows in fashion today. 

With her fashion mogul husband Alexander Plunket Greene and their business partner, self-taught designer Quant launched Bazaar, a store in west London, in the 1950s.

By giving customers an alternative to high-end designers and chain retailers, Bazaar became incredibly well-liked.

Her impact on fashion peaked with the introduction of the miniskirt, whose above-the-knee hemline — frequently rising well above the knee — became a representation of the rebellious youth culture and sexual emancipation of a new age.

Quant had well-known “bob” a haircut that was her hallmark, and her appearance was just as captivating as her designs. She received a national accolade in 1966 for her work in the fashion sector, and when she went to the Queen to accept the award, she wore a short cream dress and a beret, which got a lot of attention in the news.

Former British Vogue editor Alexandra Schulman referred to her on Twitter as “a leader of fashion but also in female entrepreneurship – visionary who was much more than a great haircut.”.